(March 20, 2019) This
session will show you how to mine your patron data for predispositions and
propensities in order to target your donors with communications relevant to
each individual recipient. You will
learn how to segment your digital and
traditional communications (yes, including direct mail!) to
strategically attract and retain audiences.
Participants
will learn:
- 1.How data can be used to determine interests and propensity to give.
- 2.How segmentation can lower costs and maximize results.
- 3.Set up strategic communications to allow your patrons to self-select their interests.
Presenter: Ceci Dadisman is a multi-faceted marketing
professional with over 10 years of experience successfully marketing the arts
and nonprofits utilizing innovative and cutting-edge initiatives. Currently the
Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and
social media marketing and specializes in the integration of digital marketing
and technology into traditional marketing methods.