(March 27, 2019) It’s tempting
to think that anyone with a bank account is a potential donor but what makes
someone give to one organization over another?
With the basic understanding that our current donors are the best
indicators of who our potential donors will be, we need to know as much about
the lives, interests and motivations of those current donors to find new
ones. This session moves us from the
traditional approach to creating donor personas to a more systematic
process. The result: a strong, segmented and donor-first approach
to your fundraising outreach and communications.
Participants
will learn:
- How to create donor personas
- How to use those personas when planning outreach and communications
Presenter: Gail Straus has worked with agencies and
nonprofit organizations for over 40 years as a communication and marketing
research and planning consultant. Gail
specializes in understanding audience needs and translating those needs into
communications and outreach activities that strengthen nonprofit organizations.