(July 10, 2019) We all know
that thanking donors is important, but how and when should we be thanking
donors? How do different approaches to
acknowledgements make people feel, and how does that impact future engagement?
In this
session, we’ll explore the latest research into donor behavior and effective
gift acknowledgements with special attention given to the recent groundbreaking
findings of Jen Shang and Adrian Sargeant.
You’ll come away with practical takeaways to help you craft thank yous
that are both impactful and memorable!
In this
session, participants will learn:
- The connection between thanking and retaining donors
- What donors want out of the communications we send them
- The ways in which surveys can play a role in thanking donors
- The enlightening results of several gift acknowledgement experiments
Presenter: Steven Shattuck got his start in the nonprofit sector producing fundraising
videos and other digital content for organizations like Butler University, Girl
Scouts, Christian Church (Disciples of Christ) and the American Heart
Association. Steven volunteers his time on
the Project Work Group of the Fundraising Effectiveness Project and the Study
Fundraising Steering Group at the Hartsook Centre for Sustainable
Philanthropy at Plymouth University. He is also an AFP Professional Development
committee member. Steven has contributed
content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and
is a frequent conference speaker, having spoken at AFP International, NAYDO,
Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy
to name a few. He is a co-author of Fundraising Principles and Practice: Second
Edition.In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work.