(November 20, 2019) Tasked with developing a fundraising or awareness campaign?
Effective storytelling has the power to inspire action. Storytelling is one of
the most powerful and effective marketing tools available because they are easy
to tell, easy to share, and easy to remember. Achieve your marketing and
fundraising goals by designing an integrated marketing campaign that is
anchored by a compelling story. In this session, you will learn about the
different types of stories you should have in your story bank. Using
multi-channel marketing efforts built around effective storytelling you will
learn how to collect them, use them, and share them. You'll receive tips and
tools to improve campaign/organizational awareness and improve fundraising efforts
or achieve your goals.
LEARNING OBJECTIVES:
- 7 types of stories you should be collecting
- 5 components of an effective story
- Social Media strategies to share your impact through effective storytelling
- Learn how to use stories to share your impact and connect with your supporters
- Understand the key components of an effective multi-channel campaign.
- Gain resources and actionable tips focused on powerful storytelling and design.
- View examples of effective multi-channel campaigns.
- Learn how to be prepared to collect stories and share your impact.
- Develop confidence and inspiration for designing your next campaign using storytelling methods and multi-channel promotion.
Presenter: Alizah
Epstein is a seasoned,
award-winning, creative professional. She founded the Epstein Creative Group—a
strategic branding and communications firm—with the purpose of using design for
the greater good. Guided by these values, Alizah supports mission-driven
organizations that aim to improve our community, with a focus on helping women
and children. Her philanthropic spirit is matched by her creative skills and keen
ability to create systems and processes that deliver an easy experience to her
clients. Through the Epstein Creative Group, Alizah has assembled a team of
passionate, creative professionals that tackle the most challenging strategic
branding and marketing projects. Every member of the team understands that the
work done by the Epstein Creative Group secures more donors and builds
awareness for clients so that their organizations can continue the good work
that they do.