(August 28, 2019) There's a worrying trend out there in philanthropy
land. Too many non-profits either don’t have a case for support at all or have
put a huge amount of effort and expense into creating one that, well... kinda
sucks.
Cases for support are critically important to
non-profit fundraising, and every non-profit should have one. No longer tied
solely to capital campaigns, a strong case will pull your stakeholders
together, touch people’s hearts, and elevate philanthropy.
Join Leah Eustace, CFRE, ACFRE, as she shares the her case development
secrets, along with plenty of examples of great cases.
Learning Objectives:
- Participants will learn about the many uses of a good case for support.
- Participants will walk away with samples of great case documents.
- Participants will learn how to work with their colleagues and stakeholders to build a case for support that touches the hearts of their donors.
Presenter: Leah Eustace, CFRE, ACFRE, is
President and Head Paddler at Blue Canoe Philanthropy, where she specializes in
fundraising success coaching, copywriting, case development, strategic planning
and program audits. Her volunteer work is extensive: she’s Vice Chair of
Professional Development on the AFP International Board, Past Chair of the AFP
Foundation for Philanthropy Canada, and sits on the ACFRE Credentialing Board.