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Description
In the wake of data scandals, security concerns and a
growing number of new data privacy laws, is traditional prospect research still
relevant and appropriate for fundraising?
How does this ever-changing landscape affect how we fundraise and manage
our donors’ data. What are the ethical
implications in managing information and using publicly available data? This session will explore the new realities
in research and data, discuss the ethics surrounding them and how best to
ensure your program uses and manages data effectively.
Learning Outcomes:
Understand
the basics of prospect research and what is included in publicly available
data;
Gain
familiarity with new data privacy laws and how they impact the sector;
Frame
an ethical approach to data management and prospect research
Contributors
T. Clay Buck, MFA, CFRE Master Trainer
Clay is a
thirty-year fundraising veteran and is the Founder and Principal of TCB
Fundraising, a nonprofit fundraising and communications consultancy focused on
building individual giving at all levels. He has served in leadership
roles at a variety of nonprofits across the country and has been a senior
consultant with major national fundraising and wealth intelligence firms.
He holds the Certificate in Philanthropic Psychology, With Distinction, from
the Institute for Sustainable Philanthropy and teaches strategic planning for
the MPA program in the School of Public Policy and fundraising for the
Nonprofit Management and Fundraising Certificate programs at the University of
Nevada, Las Vegas.
Ryan Woroniecki
Ryan Woroniecki has
been in the fundraising industry for a decade working in various roles at
DonorSearch. He started in sales and built out their partners program and
ecosystem which includes DonorPerfect, Bloomerang, Salesforce, Bentz Whaley
Flessner. In his time he’s helped hundreds of nonprofits segment their
database, design prospect management services and plans for specific prospects.
He is a former APRA-MD Board member and currently serves as Secretary of the
Board at The Giving Institute and on the AFP Foundation external major gifts
committee. When he’s not helping nonprofits he’s likely on the kickball field
with a craft beer in hand.