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Description
The end-of-year "Season of
Giving" is the perfect time to attract new donors and engage annual
supporters by sharing your mission. Then, using your successful year-end
campaign, set the pace for your 2021 stewardship plan. We'll look at how to create
an effective donor-centric plan that keeps repeat donors involved and turns
first-time givers into sustained donors. Appropriate for organizations of all
sizes.
Learning objectives :
Develop and/or refine an effective and
achievable end-of-year campaign
Establish the donor and the impact of their
gifts as the center of all your plans and communications
Create and enforce a strong stewardship plan for
a healthy retention rate
Contributors
Tanya Fitzgerald
Tanya Fitzgerald is a Senior Product Marketing Manager at Blackbaud focused on helping social good organizations leverage the power of technology to have more impact. Previously, Tanya was a customer success manager and worked directly with Arts and Cultural customers, helping them maximize the effectiveness of their software to achieve their missions. Prior to joining Blackbaud, Tanya was the Board & Special Projects Manager for the South Carolina Aquarium focusing on major gifts and fundraising events while managing the Board of Directors (46 voting seats) and junior board. Tanya enjoys giving back and sharing her non-profit knowledge by diversifying her volunteer efforts. She was involved with Louie’s Kids for six years, a non-profit that focuses on childhood obesity and family wellness, as a board member managing their fundraising strategies. Currently, she is involved with the Charleston Animal Society and develops and executes their largest annual fundraiser. Tanya also oversees all fundraising efforts for Scottish Terrier Rescue of the Southeast and is a member of Alliance of Therapy Dogs, visiting senior centers weekly.