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Description
Throughout 2020 nonprofits have overcome challenges, moved
to digital-first models for fundraising, and found ways to cut through the
noise while communicating. Many nonprofits have made investments in sustainer
or recurring giving programs for consistent revenue, and also focused on major
donors that could still give larger gifts. Join Salesforce.org
Fundraising experts for a session to learn how nonprofits can invest more in
these income streams, but also look to digital ways to work and communicate
that ensure your teams have more time back on value-added fundraising.
Learning Objectives:
Understand your potential and
hear about customers succeeding with these fundraising channels
Learn how you can digitize a
strong sustainer program and communications that scale
Leverage data-driven
fundraising and new ways of connecting from home with major donors
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING EMAIL ADDRESS, PROVIDED TO SALESFORCE.ORG FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Contributors
Alissa Silverman
Alissa serves as a Nonprofit Industry Advisor for
Salesforce, working closely with product, enablement, and customer-facing
teams. Prior to joining Salesforce, Alissa focused on expanding youth
opportunity through various roles in the nonprofit sector, all including
fundraising. Alissa joined Create Your Dreams, a community-based afterschool
program in Atlanta, as a high school volunteer and then served as Executive
Director for ten years, growing the budget from just over $100K to $500K.
Following that opportunity, she has served as:
- Managing Director of the Southeast Region for UNICEF USA, raising about $2.5M
annually through a major gifts program that included an Advisory Board, special
events and field visits
- Senior Managing Director for Teach For America, leading a team of Development
Coaches to work with regional teams to create and implement sustainable
strategies for local donor engagement
- Chief of Growth, Strategy, and Development for Bottom Line, leading efforts
to raise $15M annually for capacity-building, growth to new regions, and local
programs in 3 major cities.
Alissa earned a BA from Brown University and MBA from Goizueta School of Business,
Emory University. She currently lives in Atlanta.
Lori Borg
Lori leads product marketing
for Salesforce.org
Elevate, Salesforce’s new fundraising suite for nonprofit and educational
institutions, which includes Salesforce.org
Payment Services and Giving Pages. Lori has an extensive nonprofit
background, from serving as executive director, to board member, to
volunteer fundraiser. She currently serves on the board of ArtReach, a
nonprofit that takes visual art to under-served children in San Diego. She
has nearly 10 years of nonprofit payments expertise and has presented in
nonprofit conferences and webinars on payments, data hygiene and
sustaining donor programs. Lori earned her MBA at Loyola Marymount
University in Los Angeles.