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Description
Legacy giving
requires thought, lots of time and technical skills. So how do you make it as
easy as possible for your donors to consider pledging a gift in a will? What
decision science nudges can you use to help them along the decision-making
process?
In this session you
will learn the fundamentals of decision science, how people make decisions and
which nudges you can use in your gifts in wills marketing to transform your
appeals and secure pledges.
Learning Outcomes
1) Understand how
designing legacy marketing differs from other fundraising materials
2) Learn how to
leverage decision science nudges to inspire donors to consider leaving a gift
in a will
3) How to write
impactful legacy marketing
Contributors
Ligia Peña, CFRE, MInstF, AFP Master Trainer
Ligia
Peña, CFRE is President of GlobetrottingFundraiser where she specializes
in helping nonprofits with their fundraising and legacy strategy. She's also a
Ph.D. candidate at the University of Kent, researching national legacy
marketing campaigns as a tool to change society’s behaviour towards gifts in
wills. As an AFP Master Trainer, she’s trained countless fundraisers around the
globe. She's a sought-after and seasoned international presenter who enjoys
sharing her knowledge and empowering nonprofits professionals to think about
legacies differently by daring to be creative and innovative.
If you're interested in more content by the presenter please check out: