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Description
Traditional
sponsorships continue to face increased scrutiny to deliver a measurable return
on the sponsor’s investment. Meeting this demand is particularly challenging in
the wake of COVID-19 where funding is limited, and in-person events have been
replaced by virtual convenings that can blunt a sponsor’s ability to generate
valuable leads. Do you speak you prospect’s language, and what questions are
you asking to help connect them with the right opportunities in your
organization?
Learning
Objectives
We’ll explore the
language of prospective sponsors, and how to integrate it into your
outreach, negotiations, and proposals
You’ll learn the key
questions to ask your prospects to help match them to the right
opportunities
Contributors
Chris Amos
Chris Amos is AFP’s Senior Director of Business Development,
leading the cultivation of key relationships that drive non-dues revenue and
provide integrated opportunities for engagement with AFP members. Since 2000, he has
spearheaded business development and corporate partnership efforts for leading
associations and for-profits including the Consumer Technology Association
(CTA), the American Association for Justice (AAJ), the Military Officer’s
Association of America (MOAA), Mercer Affinity, and Booz Allen
Hamilton. Chris
has also led the development of content and marketing communications to support
strategic sales and business development efforts.