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Description
There's no doubting the power of storytelling in
fundraising. But in a digital world, how can your stories rise above the noise?
In this session, we'll outline a framework for modern
nonprofit storytelling in a digital age with a special focus on donor
stewardship. You'll come away knowing how to utilize digital channels to
deliver segmented and compelling stories that will resonate with supporters --
in a way that's scalable for teams of all sizes, and in a way that maintains
the personal touch.
Learning objectives:
how to maintain an accessible story library
how to find and utilize low-cost storytelling tools and
technology
how to craft the right story for the right audience at
the right time
Contributors
Steven Shattuck
Steven Shattuck is Chief Engagement Officer at Bloomerang.
He is the author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain
the Heart in the Digital Age, published by Bold and Bright Media (2020). Steven volunteers his time on the Project Work Group of the Fundraising
Effectiveness Project and the Study Fundraising Steering Group at the Hartsook
Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center
for Fundraising Innovation (CFI) committee member, and sits on the faculty of
the Institute for Charitable Giving.
Steven has contributed content to the National Council of Nonprofits, AFP, NTEN
and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP
International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference,
and Planet Philanthropy to name a few. He is a co-author of Fundraising
Principles and Practice: Second Edition. Recipient of the David Letterman Scholarship, Steven graduated with honors from
Ball State University in 2006 with a degree in Telecommunications and Creative
Writing. He resides in Indianapolis with his wife, son and daughter.