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Description
This interactive webinar will offer you practical frameworks
that can transform your relationships with supporters and lead to higher gifts-
using insights from behavioural economics, evolutional psychology and neuroscience.
They programme is based in practical field work with a range of US and international
charities- from Doctors without Borders in the USA to the Royal Opera House in London.
During the webinar you’ll not only hear about case studies,
but you’ll actually take part in live experiments to illustrate the learning. This
is not your regular talkshop!
By investing in attending you’ll gain:
the key scientific principles that inform donor decisions
a series of frameworks and tools to apply decision science
toy your work
inspiring examples and case studies across a range of donor channels
PLEASE NOTE ALL PRICES ARE IN US DOLLARS
Contributors
Bernard Ross
Bernard is
director of =mc consulting, a management consultancy working worldwide for
ethical organisations. He
has written six award winning books on a range of topics including strategy, fundraising
and social change including Change for
Good- behavioural economics for a better world with Omar Mahmoud, Head of
Global Knowledge at UNICEF International. He has twi new booking out in 2021
including Making th Ask his new book on the science of solicitation.
He has advised many of the world’s
leading INGOs including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. As a fundraiser he’s raised money to refurbish
France’s most famous monument, for a museum to house the world’s largest
dinosaur in Argentina, and to save the last 800 great apes in Africa.