This live web event has ended. Thank you for attending.
Description
Registration is currently full for this webinar. We apologize for the inconvenience but will be posting the recording to AFP's website - www.afpglobal.org shortly following the live event.
This webinar is generously sponsored by
Over the last decade, the amount of data created each day has
increased dramatically. Fundraisers and others are increasingly being asked to
use data to inform their efforts. But with new technologies, changing donor
expectations, and only so many hours in a day, how can fundraisers identify the
right metrics to monitor and improve their fundraising efforts?
In this webinar, we’ll identify 6 “vital signs” – key
metrics that every fundraiser will want to monitor to evaluate the health of
their fundraising program (yes, even during a pandemic). We’ll discuss how Common
Cause, an advocacy organization, simplified their approach to data and used
these vital signs to grow their donor base, engage with board members, and
communicate more efficiently with their supporters.
Learning Objectives:
Understand the 6 “vital signs” every fundraiser
should be monitoring for fundraising program health
Learn how to act on each metric to improve
fundraising program health and efficacy
Identify best practices for engaging and
retaining more donors
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR, YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO EVERYACTION FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Contributors
Corrin Reid
Corrin Reid is the Senior Direct Marketing Manager on the
development team at CommonCause. In her role, Corrin is responsible for the
implementation through completion of all direct mail campaigns as well as
telemarketing efforts, ensuring that mailings are accurate and on time and is
the point of contact for internal and external teams/vendors.
Corrin came to Common Cause with an extensive background in
direct mail of nearly 15 years. Starting with an early career working at a commercial
printer, then at a mail shop to working in the agency spectre of almost a
decade managing both non-profit and trade associations. She has managed 1
million per month acquisition campaigns and a multitude of human rights
organizations.
Ben Miller
Benjamin Miller is a consummate entrepreneur drawing upon
degrees in mathematics and systems engineering to advance applied data science
in the non-profit sector. Ben Miller is the Chief Analytic Officer at
DonorTrends, a division of EveryAction and has helped raise billions of dollars
from tens of millions of donors for thousands of organizations over his
career. Ben also serves on the Research Council for the AFP and is the
Vice-Chair of the Fundraising Effectiveness Project.
Caity Craver
Caity Craver is the CEO and Analytics Evangelist at
DonorTrends. Caity is on a mission to demystify fundraising analytics to help
fundraisers and organizations of all sizes use their data to increase donor
retention and value. She is proud to work alongside hundreds of dedicated
fundraisers using their data to do good.
