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Description
This webinar is generously supported by
Donors
are expecting us to know more about them. Through their giving behavior, the
information they provide us, and readily, easily available affinity data, we
can know more than ever before about what drives donor engagement with our
missions. In this webinar, Jill McCarville, VP of Marketing at iWave, is joined
by T. Clay Buck, CFRE, to discuss what donors are telling us through
the lens of Philanthropic Psychology and Donor Affinity Scoring. They will
cover easy ways that any fundraiser at any level can use that information to
deepen relationships with donors and help them realize their philanthropic
goals. You’ll leave with some immediate tools you can put to work right away
and ideas on how to expand your storytelling to and from your donors.
This webinar carries 1 CFRE Continuing Education Credit.
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO IWAVE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.
Contributors
T. Clay Buck, MFA, CFRE Master Trainer
Clay is a
thirty-year fundraising veteran and is the Founder and Principal of TCB
Fundraising, a nonprofit fundraising and communications consultancy focused on
building individual giving at all levels. He has served in leadership
roles at a variety of nonprofits across the country and has been a senior
consultant with major national fundraising and wealth intelligence firms.
He holds the Certificate in Philanthropic Psychology, With Distinction, from
the Institute for Sustainable Philanthropy and teaches strategic planning for
the MPA program in the School of Public Policy and fundraising for the
Nonprofit Management and Fundraising Certificate programs at the University of
Nevada, Las Vegas.
Jill McCarville, VP Marketing, iWave
Jill is an experienced marketing and innovation professional
with a passion for helping nonprofits as they work to make the world a better
place. Jill joined iWave in 2015 to lead the marketing and communication
efforts and quickly fell in love with the industry and the clients. Her
background in new product innovation combined with a passion for helping
nonprofits raise more money has helped shape many of the time-saving, first of
their kind innovations launched by iWave in recent years. Prior to joining
iWave Jill worked as a Director at an Innovation and Marketing consulting firm
where she led new product ideation sessions, created content, and helped
clients from Fortune 500’s to small businesses accelerate new products to
market.
