Education Session 2C: Becoming Your Organization's Ultimate Brand Ambassador
Thank you
This live web event has ended. Thank you for attending.
Description
An organization’s brand is only as strong as the people who
represent it in the marketplace. Organizations need to teach every team
member how to build-in “buy-in” in every donor or stakeholder interaction. Join
us as we share how to transform team members into inspired evangelicals that
infect the world with not only the brand’s mission but the brand’s
passion. Learn to build or become the ultimate brand ambassador.
Contributors
Rochelle Sodipo
Rochelle Sodipo is the founder and Creative Director of Roseredd,
Etc., a boutique brand support agency focused on branding and design. As a consultant and coach, Rochelle partners
with executives, entrepreneurs, artists and influencers to build and cultivate
individual and organizational brands across their stages of growth, from
start-up to scale. She supports clients that range in size from small
businesses to multi-dollar organizations.
A fine artist and educator by training, Rochelle pairs her passion
for the aesthetics of art with her expertise in scaffolding and pedagogy to
work with clients to understand and refine a brand vision that reflects their
core values. Her signature service, “Soul Level Branding,” leverages the
Roseredd, etc. framework to go beyond design by defining, highlighting, and
amplifying the personality and value proposition of a brand before curating a
complementary visual identity.
Rochelle self-identifies as a creative leader. As a designer, she
prides herself on using standard tools in non-traditional ways and finding
clear connections between what others may see as disparate ideas to create a
cohesive vision. Outside of running
day-to-day operations for Roseredd, Etc., Rochelle teaches tools and tactics to
support solo-entrepreneurs and other students in understanding how to
effectively mix brand theory and creative artistry to drive impact while
retaining the heart of a brand.