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Description
The to-do list is endless. We
know you need to prepare your end of year appeal, plan the annual event,
manage committees and a board, but don’t let the best return on investment,
donor relationships, fall off the to-do list. In today’s ever-changing world it
can be easy to procrastinate donor work. We will share tried and true best
practices and new and innovative approaches to building and keeping donor
relationships as a top priority.
Contributors
Erika Rudd
Erika Rudd, MPA, CNP, has focused
her career on philanthropy and fundraising with the aspiration of giving back
to the organizations that have impacted her personally. For the past seven
years, she’s worked ALSAC, the fundraising and awareness organization for St.
Jude Children’s Research Hospital, and helped lead one of the most successful
major and planned giving programs in the non-profit sector. Her most
significant accomplishments are a direct result of bringing together donor
philanthropic priorities and organizational priorities to inspire donors,
volunteers and staff around common goals. Her responsibilities have included
national strategy and planning, advancement operations, direct major and
planned gift fundraising, work with consultants, and staff
management/mentorship/coaching. Prior to ALSAC/St. Jude she worked in several
roles at the YMCA and a multi-hospital system in Southern Kentucky where she
managed all aspects of fundraising. Her leadership of multiple small-medium
fundraising shops and now management of a very large, complex fundraising shop
brings valuable innovation to grow donor relationships and team’s that manage
them. Erika’s professional experience is built on an excellent education
in fundraising and nonprofit management at Indiana University as well as her
perspective as a former St. Jude patient and Make-A-Wish child. After nearly 18
years in the fundraising field, she has personally solicited and closed many
$1M+ gifts and has the insight and experience to lead major and leadership
giving strategies.
Danielle Contreras
Danielle Contreras is a
professional fundraiser who knew from the age of 16 that she wanted to work in
the nonprofit sector. While in high school, she started a program, called
VolunTEEN, which opened the door to Danielle’s passion for fundraising. Danielle
graduated from Indiana University, where she received a degree in Journalism,
with a focus on Public Relations, as well as the CNP through SPEA. Danielle has
a Graduate Certificate in Business Administration and Management from the Ball
State University Miller College of Business. Danielle started her professional
fundraising career working on the community phase of a capital campaign for the
Monroe County YMCA, then focused on annual campaign fundraising for United Way
of Monroe County and The YMCA of Greater Indianapolis. Danielle transitioned to
Major Gift Fundraising in 2014, beginning at the American Red Cross with a
focus on leadership annual giving. In 2018, Danielle began her current role at
ALSAC/St. Jude Children’s Research Hospital as a Senior Philanthropic Advisor.
Danielle works with St. Jude supporters throughout the Midwest guiding and
advising them on major, planned and blended gifts that can make a significant
impact at St. Jude.