How to Build a Comprehensive and Inclusive Communications/Stewardship Plan
Description
Relationships are at the core of fundraising, and effective communications strengthen relationships and the main activities of successful stewardship strategies. Great communications may come naturally to many, but an effective plan can help strengthen engagement, increase productivity, and advance equity.
In this session, attendees will:
Identify and create your communications messaging and audiences
Apply an Inclusion, Diversity, Equity, and Access lens to your communications strategies
Create a comprehensive plan tailored to your audiences
Set up tools to monitor and evaluate your efforts
PLEASE NOTE ALL PRICES ARE IN US DOLLARS
Contributors
Jonathan Meagher-Zayas, CFRE
Jonathan Meagher-Zayas, CFRE (He/Him) is a Queer Latinx
Millennial nonprofit strategist dedicated to addressing equity issues, building
capacity, engaging the community, motivating new impact leaders, and
getting stuff done. Jonathan wears many professional hats including Director
of Agency Advancement at Villa of Hope, Founder for the Emerging Nonprofit
Leadership Accelerator, Leadership Development and Equity Trainer, Social
Sector Career Coach, and AFP Global Board Member. A fundraiser for
over ten years, Jonathan has raised over $5 million through major gifts,
corporate relations, special events, foundation and government grants, and
annual giving initiatives. He has extensive experience managing leadership
development programs and advancing diversity, inclusion, and equity
initiatives. Jonathan also has expertise in community engagement
and communications including managing and enhancing social media, digital
communications, newsletters, public relations, and marketing campaigns for
various nonprofit organizations. Lastly, he has been a career counselor
for many years helping individuals interested in public service and nonprofit
work with resumes, interviews, job search strategies, mentorship,
and networking.
Jonathan earned his Master of Social Work and Master of
Public Administration degrees at the University at Albany, SUNY, and his bachelor’s degree in
Religion, Linguistics, and Gender Studies from the University of Rochester. He currently
resides in Rochester, NY with his husband and three adorable pets.