Spark Greater Donor Affinity Using the Ladder of Engagement
Description
This session will review how to assess donor behavior, how to incorporate measures of influence and how to better account for the fluid and dynamic ways in which people support causes. This includes how to move beyond the typical promotional and “call to action” donate options.
Learning Outcomes:
Discuss the traditional ladder of engagement model as well as adaptations
Explore what to look out for and how to avoid pitfalls when implementing a ladder of engagement
Walk away with increased clarity of your blind spots for high impact engagement
Map out steps to take supporter engagement to the next level at your organization
PLEASE NOTE ALL PRICES ARE IN US DOLLARS
Contributors
Michelle Vryn, CFRE
Michelle
Flores Vryn, CFRE (she/her/ella) has worked in almost every area of
development: major gifts, institutional giving, membership, capital campaigns,
consulting, special events, and annual giving. She is trained in environmental
anthropology and has used that knowledge as an environmental conservation
fundraiser. In her career she has led both development and communications
teams.
Before
joining Bat Conservation International as the Director of Institutional Giving,
she led communications and development at a nature center in Houston and, as a
board member, also helped form Exploration Green—a 200-acre green space for
conservation, recreation, and flood detention in Greater Houston.
The
following conversation
topics currently energize her:
Enhancement
of workplace culture through the creation of psychological safety among
teams
Greater inclusion for Black, Indigenous and People of
Color (BIPOC) staff in the nonprofit sector
Efforts to decolonize philanthropy
Integration of behavioral science research and applied
anthropology into the social impact space