Fundraising BS: How Behavioral Science Shapes Our Sector and Our Practice
Description
Nobel prizes, best-selling books, and plenty of online
resources have now opened our eyes to the weird ways our brains (and
importantly, those of our donors) think and act. How often do we say that if
potential donors knew more about what we do, they would give (or give more)? It
turns out that a lot of the choices our donors make are influenced by context,
not by information. But it's possible to design strategies to encourage certain
decisions or discourage others. This webinar is an introduction to the
principles of behavioral science and the ways it affects nonprofits and all of
your donors. You will learn how to design and rigorously test a "choice
architecture" that can help you and your donors make better decisions,
create greater value for your donors, and improve fundraising outcomes for your
nonprofit.
At the end of this session, you will be able to bring the
principles of behavioral economics to your nonprofit's most pressing
challenges.
Learning Outcomes:
* Understand the principles of behavioral economics and its
implications on donors and fundraising
* Identify behavioral science principles at work in direct
mail appeals, nonprofit websites, and face-to-face asks
* Apply choice architecture frameworks to fundraising
practices
PLEASE NOTE ALL PRICES ARE IN US DOLLARS
Contributors
Cherian Koshy, CFRE
Cherian Koshy is a
Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy
(CAP), & AFP Master Trainer. Cherian is a nonprofit investment consultant
and principal at Endowment Partners, an investment management firm that
solely focuses on nonprofits, foundations, and endowments. He currently serves
on the global board of the Association of Fundraising Professionals and is the
Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as
eight other boards and commissions. With 20+ years of experience in annual
funds, major gifts, planned giving, and capital campaigns, he is one of the
most sought-after trainers and speakers in the nonprofit sector. As the head of
fundraising for various nonprofits, he's personally raised more than $100M
including several seven and eight-figure gifts. He works with hundreds of
nonprofits each year and is committed to helping them solve their most
intractable problems. His industry-specific thought leadership has been
featured in Advancing Philanthropy, The Chronicle of Philanthropy, the
Institute of Fundraising (UK), and dozens of keynote presentations, blogs,
webinars, workshops, and podcasts. He holds certifications in Behavioral Economics from Dan
Ariely's Irrational Labs as well as Harvard University.