Description
Think prospect research and wealth intelligence is just for
major gifts and capital campaigns? Think again. All of that great
information can be used to enhance every aspect of your fundraising, including
in your annual fund and individual giving campaigns. From propensity
indicators and past giving to capacity scores, we’ll look at ways
data screening and prospect development can have a huge impact on individual
giving at all levels and show you how simple data techniques that anyone can
use can drastically increase your fundraising results.
After this session, attendees will be able to:
- Understand and implement fundamentals of prospect development strategies
- Analyze screening results for potential impact in areas beyond wealth scores and major gifts
- Create a plan for utilizing prospect development/data screening across their fundraising enterprise